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Marv and Coty Enter New Fragrance Agreement

Will launch Kingsman fragrances to coincide with new film.

By: Beauty Packaging Staff

Coty Inc. and Matthew Vaughn have partnered to launch a new line of Kingsman fragrances for men, to be sold at select luxury retailers. The first release will debut alongside the upcoming Marv and 20th Century Fox title The King’s Man, in February 2020.
 
Matthew Vaughn is director, writer and producer of the Kingsman film series, whose hit films Kingsman: The Secret Service (2014) and Kingsman: The Golden Circle (2017) have inspired several groundbreaking luxury retail partnerships, including the successful Kingsman luxury men’s wear and accessories collection by Mr Porter and Vaughn, currently in its 10th season.
 
Edgar Huber, president of Coty Luxury, said, “As a unique, quintessentially-British lifestyle brand, Kingsman fits perfectly within Coty Luxury’s portfolio and nicely complements our strong luxury men’s fragrance business.”
 
Vaughn added, “This partnership is a further evolution of the Kingsman brand; a collaboration that represents the same high quality and craftsmanship the Kingsman portfolio is known for. Working with Coty’s expertise in fragrance, and with a truly exciting campaign to come, I look forward to the launch of the newest addition to the Kingsman collection.”

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